Marketing innovation: the unheralded innovation vehicle to sustained competitive advantage
نویسندگان
چکیده
منابع مشابه
Identifying Green Banking Components Based on Innovation Management to Achieve Sustainable Competitive Advantage
Background: The banking industry can create sustainable development and be a competitive advantage of the enterprise by promoting a sustainable environment and investment focused on social responsibility. Therefore, the present study was formed with the aim of identifying the components of innovative green banking based on bioethics. Method: The research method in the present study was qualita...
متن کاملMarketing Capabilities for Innovation- Based Competitive Advantage in the Slovenian Market
The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out ...
متن کاملRadical Hrm Innovation and Competitive Advantage: the Moneyball Story
ow is it that Moneyball (Lewis, 2003), a book seemingly about baseball, was among the Economist’s Books of 2003 in the Economics & Business category, was a New York Times bestseller, is referenced in Larry Bossidy’s most recent book (Bossidy & Charan, 2004), and motivated an argument in the National Review that American education would do well to adopt the rigorous analysis employed by Billy Be...
متن کاملCompetitive Advantage Based on Innovation ---The Case of Samsung
In the last decade, as a latercomer and undergone the Asia Financial Crisis, Samsung Electronics has been developing at an amazing speed in the world. 7 kinds of its products have taken the largest share in the world market. On the basis of objective investigation on the spot and within the analytical framework of the innovation theory and Slope-Ball Model, this paper provides a thorough look a...
متن کاملMarketing Innovation
This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene ts the innovati...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Sustainable Strategic Management
سال: 2010
ISSN: 1753-3600,1753-3619
DOI: 10.1504/ijssm.2010.032559